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The ultimate beginner´s guide to Investor Relations
Introduction
Introduction (1:59)
What is Investor Relations?
Definition of Investor Relations (18:57)
Investor Relations, a major corporate responsibility (5:42)
Investor Relations in the organization (19:33)
What research says about Investor Relations (4:12)
Creating competitive advantage with Investor Relations
Creating competitive advantage with Investor Relations (3:10)
The Investor Relations Strategy Framework
Introduction (1:07)
The "Why" of the Investor Relations Strategy Framework (1:03)
The "Who" of the Investor Relations Strategy Framework (7:38)
The "What" of the Investor Relations Strategy Framework (7:38)
The "Where" of the Investor Relations Strategy Framework (8:33)
The "When" of the Investor Relations Strategy Framework (4:40)
The "Which" of the Investor Relations Strategy Framework (14:41)
Measuring the impact of Investor Relations
Measuring the impact of Investor Relations (10:04)
Conclusion
The ABC of Investor Relations Conclusion (7:38)
Your Coaching Session
The "Who" of the Investor Relations Strategy Framework
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